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Privacy Policy

This privacy policy is issued on behalf of James Pendleton (Clapham Common) Limited and James Pendleton Homes Limited. We respect and are committed to protecting your personal information. When we mention, "we", "us" or "our" in this privacy policy, we are referring to James Pendleton Clapham Common Limited and James Pendleton Homes Limited. We are registered with the Information Commissioner’s Office, the UK supervisory authority for data protection issues under number ZA310466 and ZA310465.


For us to collect and process your data we must have a lawful basis. This policy explains what our lawful basis is in respect of each purpose for which we keep and use information about you.


We are permitted to process your personal data where it is necessary in connection with a contract between us (such as a contract to supply our products or services), where it is necessary in order for us to comply with our legal obligations, or where we have a legitimate interest to do so. We will always consider whether your right to privacy overrides our interest.


The personal information we collect about you and how we collect it…
As a business we collect, use, store and transfer different types of personal data depending on who you are, for example a client, customer or if you are making a job application.

We may collect your personal information if you do any of the following:

  • Making use of our services.
  • Using and browsing our website.
  • Enquiring about our services via our Contact Us page.
  • Telephoning, texting, writing by post or emailing us.
  • Enquiring about, or applying for employment opportunities.


Your personal information may include the following:

  • Personal identification information, such as your full name, date of birth, age, gender, marital status, occupation and employer.
  • Contact information, such as your postal address, email address and telephone number.
  • Additional information relevant to your use of our site and services, such as your marketing preferences, survey responses and feedback.
  • Payment information (this is securely collected and processed by our payment provider).
  • In respect of job applications, your CV including details of your education, employment history and any other information which you may choose to provide on your CV.

We may collect information about you from other sources, this may include the following:

  • Publicly available information, such as Companies House and the Electoral Roll.
  • Information you have shared publicly, including on social media platforms or applications. 
  • If you apply for a job, we may collect information about your criminal record by obtaining a DBS check through an approved agency.
  • Information from third party databases or data suppliers, such as credit reference agencies, including details about your home.


How we may use your personal information…
Below we have set out exactly how and why we use your information, and what our legal basis is to be able to use your information in each way.


Providing our services
If we are providing you with a service or are assisting you with your intention to enter into a contract, for example, when you are applying to enter into a contract with us to become a tenant or a tenant of a property we manage on behalf of a client, it is necessary for us to use your personal information.

Your personal information will be used for the following reasons:

  • To provide you with information about your tenancy and a property.
  • To verify your identity and perform any AML, governmental checks legally required.
  • To provide you with information about our services, including our property management services, market appraisals, sales and lettings services.
  • To contact you about any changes that we make to our products or services.
  • To handle correctly and efficiently any complaints you may have.
  • To administer our website, including troubleshooting problems, analysing statistics, conducting research and tests and keeping the site secure.

If you subscribe to our mailing list, or you obtain from us any other service that we offer free of charge. It is necessary for us to use your personal information and we have a legitimate interest in providing these services to you for the following reasons:

  • To provide you with information about our products and services.
  • To keep you informed of any updates, news or information about James Pendleton and the services we provide.

If you apply for a job with James Pendleton, as part of our recruitment process it is necessary for us to use your personal information to review and assess your suitability for any possible vacancies or opportunities we may have.


Informing you about other products or services that we think may be of interest to you…
If you have confirmed that you wish to receive marketing communication from us, we may use your information to tell you about our products or services, if we believe based on your identity this information would be of interest to you. This may include inviting you to participate in market research, service improvement surveys or general feedback comments, with regards to the products or services we offer.

You can choose to opt out of this marketing communication at any time by selecting to update your preferences through the links on the communication emails or by contacting us directly at

If you decide that you no longer wish to receive marketing communication from us, your decision will not affect any products or services you receive from us, have received from us or possibly could receive from us in the future.

If you have already bought a service from us or through us, or you have already obtained a quote from us, we may contact you with some information about services that are similar. We will only contact you by email or text message and you can choose not to receive these messages at any time by following the Contact Us link or contacting us directly at


Personal Information to verify your identity…
We may use your information where it is necessary for us to do so in order to meet our legal obligations or to detect and prevent fraud, money-laundering and other crimes.


Protecting you and others from harm…
We may use your information where it is necessary to protect your interests, or the interests of others. For example, in the event of criminality, such as money-laundering, fraud, identity theft or piracy. Your information will be used to enable us to:

  • Enter into and perform our contract with you.
  • Enable us to comply with legal obligations.
  • Pursue legitimate interests of our own or those of third parties (provided your interests and fundamental rights do not override those interests).


Who we share your personal information with…
So we can efficiently and effectively continue to provide the products and services you have requested from us, we share your personal information within our group and company amongst James Pendleton staff/employees.

We may share your personal data with trusted companies/third parties with whom we have a contractual relationship to perform, or assist us in performing the purchase, rental, sale or let of a property, for example:

  • IT and system administration service providers.
  • Anti-money laundering verification service providers.
  • Tenancy deposit scheme providers.
  • Credit and referencing services.
  • Utility switch companies and utility suppliers.
  • Trade contractors.
  • Surveyors.
  • EPC providers.
  • Inventory services.
  • Managing agents.
  • Local authorities and government law enforcement agencies.
  • Government departments (e.g. HM Land Registry).
  • Professional advisers.
  • Solicitors.
  • Insurance and accountancy services.


There are certain exceptional circumstances in which we may disclose your information to third parties. This would be where we believe that the disclosure is:

  • Required by the law, or in order to comply with judicial proceedings, court orders or legal or regulatory proceedings.
  • Necessary to protect the safety of our employees, our property or the public.
  • Necessary for the prevention or detection of crime, including exchanging information with other companies or organisations for the purposes of fraud protection and credit risk reduction.
  • Proportionate as part of a merger, business or asset sale, in the event that this happens we will share your information with the prospective seller or buyer involved.

Change of purpose…
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


How long do we keep your personal information…
We will only store your personal information for as long as we need it for the purposes for which it was collected.

Where we provide you with any service we will retain any information you provide to us at least for as long as we continue to provide that service to you.

In the case of a lettings tenancy, we are required to store personal information for seven years after the end date of the tenancy. This information will be securely stored and only used for reference/information purposes if required for investigation or proceedings.

If you apply for a role with us if your application is unsuccessful, we will retain your personal information for a period of 6 months after we have informed you of our decision, so if required, we can show that we have not discriminated against candidates on prohibited grounds. We will retain your personal data on our file for a further period of 12 months after we have informed you of our decision, so we can consider you for future vacancies or opportunities and contact you accordingly by email, phone or text.


Your legal rights…
To the extent provided by law, we have an obligation to provide you with concise and easily accessible information about your personal information and how we use it. You have the right to ask us to confirm if we hold any of your personal information and have the right to have a copy of your information, confirming the following;

  • The purpose(s) for which we are processing your information.
  • The categories of personal information we hold about you.
  • The recipients or categories of recipient to whom the personal data have been or will be disclosed.
  • The period for which we will store your information, or the criteria used to determine that period.
  • Object to the use of your personal data (including for marketing purposes) by informing us by telephone, emailing or by ticking the relevant boxes on the data collection forms.
  • Rectification of any inaccurate information we hold about you.
  • Erasure of the personal data we hold about you.
  • Ask that we do not make decisions about you using completely automated means.
  • Ask that personal data we hold about you is, where technically feasible, transmitted to a third-party chosen by you, in a commonly used, machine-readable format.

You have the right to be forgotten…
There may be times where it is no longer necessary for us to hold personal information about you, for example:

  • The information is no longer needed for the original purpose that we collected it for.
  • You withdraw your consent for us to use the information.
  • We have no legal reason to continue storing or using your personal information.
  • You object to us using your information and we have no legitimate business reason to continue using it.
  • We have used your information unlawfully.
  • We are subject to a legal requirement to delete your information.

In any of these situations you have the right to have your personal data deleted. If you believe one of these situations applies to you, please Contact Us at


How do we protect your personal information…
Our company policy is to take all of reasonably necessary steps to ensure that your data is treated securely and in accordance with this policy.

We try to ensure that all digital information you provide to us is transferred securely via the website.

Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted by a website, therefore any transmission is at your own risk.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

All information you provide to us is stored on third party secure servers in the UK. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


If you wish to make a complaint about our collection or use of your personal data, please Contact Us in the first instance so that we may seek to resolve your complaint.

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the statutory body which oversees data protection law in the UK. Please visit the ICO website if you wish to lodge a complaint with the ICO.


Contact Us
Our contact details are as follows:
James Pendleton Estate Agents
4 Bellevue Road
SW17 7EG