'Softer house prices will have a restorative effect on the London property market long term'

    Lucy Pendleton

Development Finance TodayHTBs distorting property market

The London housing market is being significantly affected by the arbitrary £600,000 upper threshold of the Help to Buy scheme, according to research from an independent estate agent.

A study of seven London development hotspots revealed that more than four times as many new-build homes were sold just below the threshold, compared with just over it in the last 12 months.

Research by James Pendleton revealed that a total of 83% of new builds on the market for between £575,000 and £625,000 in these areas achieved less than £600,000.

The government-backed Help to Buy scheme lends up to 20% of the purchase price (40% in London) meaning buyers don’t need to put as much money down for a deposit to buy a new-build home.

However, it only applies to properties worth up of £600,000, which experts from James Pendleton warn is squeezing the market, creating a vacuum in properties being sold between £600,000 and £625,000, causing future problems.

Research revealed that 380 properties across the £575,000 to £600,000 price bracket were sold in Battersea, Putney, Tooting, Balham, Wandsworth, Clapham and Brixton over the last 12 months, compared with the 183 properties sold in the £600,000 to £625,000 bracket.

Out of the 563 homes in total, 184 new builds – making them available for Help to Buy – were sold at just under the threshold (£575,000 to £600,000), while only 38 new builds achieved between £600,000 and £625,000.

Specialists from James Pendleton claimed that the irony was that the scheme was designed to help first-time buyers, but it’s now potentially harming their interests.

The London plan places minimum limits on the size of homes developers can build.

This leads to developers building relatively well-sized properties under this £600,000 price level.

While this favours buyers over developers, it also means buyers with smaller budgets are squeezed by those with bigger budgets keen to take advantage of the Help to Buy scheme.

This means buyers can easily end up paying more for smaller properties that have been ‘priced up’ to meet this increased demand, resulting in an inflated market.

Another effect is that sellers of homes that are not classed as new builds – and are therefore not eligible for the Help to Buy scheme – nevertheless come under pressure to reduce their prices to be able to compete, further affecting the market.

The average London property is now £482,779 (according to Land Registry in April 2017), but the average price of flats in some areas is already far in excess of that.

Lucy Pendleton, co-founder and director of James Pendleton estate agents, said: “Artificially high demand in this price zone just beneath £600,000 will be forcing many to pay over the odds.

“By introducing a Help to Buy threshold and axing stamp duty slab tax, the government has simply replaced one disruptive line in the sand with another.

“These hurdles placed at arbitrary price levels have always had a distorting effect on the market and that’s what we are seeing now, smack bang in the middle of the cost of many one- and two-bed flats for young professionals, which is a crucial price point for first-time buyers in these areas.”

Development Finance Today
By Martin Greenland, 24th July 2017
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Help to Buy
Lucy Pendleton to give insight into the recent November 2017 House Price Index.
James Pendleton is an amazing company. They have been a big part of me winning a bronze medal in Rio 2016 and have been so supportive with all my achievements, which wouldn't have been possible without them. They have given me so many opportunities, I am privileged to be associated with such fantastic people who give so much back to the local community.

Having recently rented my property through James Pendelton, I can't recommend them highly enough. They walked me through the process and found me amazing tenants. From the first contact they were professional and informative. Thank you to Jacob, you were amazing. Thank you also to the Angel Department who, after realising I needed safely certificates, sorted everything out for me and made sure I had everything in order.


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